Fernando is Co-Founder and COO of Digital Media Solutions (DMS) and over the past 15 years has established himself as a digital media industry leader. Fernando has helped both brands and direct marketers to engage and acquire new customers. Under his leadership at DMS, he has grown the sales, media and operations teams’ capabilities allowing the company to develop in to a full-service digital advertising agency providing its clients the ability to realize substantial ROI in online, mobile, and call center channels. He is a former national rowing champion who has now found a new challenge in cycling. He resides in the suburbs of Philadelphia with his wife Samantha and daughters Sofia and Layla.